| Ilmor, one the most successful race-engine design and manufacturing firms in the world, will celebrate its achievements in powering the King of Shaves Fountain Worldwide powerboat team to the 2007 World Championship by including a P1 World Champions logo on every marine engine it sells in 2008. Its twin MV - 10 625 engines powered the 42ft craft to seven podium places, including five outright wins, in its debut season, a remarkable achievement by a company that did not ‘get its feet wet’ until 2002. "We have decided to include the P1 logo on all engines sold during 2008 in recognition of our achievements in 2007," explains Paul Ray, President of Ilmor Marine. "Our customers, the OEM boat builders, know that ‘we race what we sell’ and are just as proud of our achievements as we are. Fitting the P1 decal to our engines means that anyone buying an Ilmor product will immediately know that it has the same origins as the championship winning engines and if they are buying the 625, it |
is exactly the same."
"We thoroughly enjoyed our first season in P1 and have been surprised by just how many people follow the championship in the United States. Our success has resonated throughout our US customer base, it has had a positive impact on sales and I’m sure a Powerboat P1 event in the United States would be well received." Robert Wicks, Sales and Marketing Director of Powerboat P1 comments: "The manner in which Ilmor have incorporated their Powerboat P1 successes into their 2008 sales and marketing programme is indicative of our attempts to provide a global marketing platform for the marine industry. We are delighted that such a prestigious engine manufacturer is reaping the benefits of its investment in Powerboat P1 and look forward to their ongoing participation and success in the series." |
